Put a QR code on your event poster, flyer, or programme. Guests scan and land on your ticket page, RSVP form, or event details - instantly. Track every scan to know what's working.
The clear margin around the code - helps scanners lock on.
Why it matters
Why every event flyer needs a QR code
A flyer without a QR code is a dead end. Someone picks it up, reads the details, and then what - they have to remember the website, type it in, search for it, and hope they land in the right place? For every step between flyer and ticket purchase, you lose potential attendees. A QR code removes all those steps. One scan opens the ticket page, RSVP form, or event website. Capture the interest in the moment it exists.
Event marketing research consistently shows that the 'interest-to-action' window is narrow - most people who don't act within minutes of picking up a flyer never do. A QR code captures that window.
QR codes on posters allow you to measure your offline marketing for the first time. See exactly how many scans each venue, poster, or flyer distribution generates.
If event details change - venue, date, ticket platform - a dynamic QR code means every poster already in circulation updates. No need to remove and replace physical prints.
Attendees at the event can scan the programme QR for the running order, speaker bios, or an exclusive offer - creating a digital touchpoint mid-event.
How it works
How to add a QR code to your event marketing
1
Get your ticket or event URL
Copy the direct link to your Eventbrite listing, Tickets.com page, RSVP form, or your own event landing page. The shorter and more direct the better - this is what guests will land on after scanning.
2
Generate and brand the code
Paste the URL into the generator above. Brand it to match the event: use the event colour palette, add the event logo or headliner's name as a logo overlay, and choose a frame style with 'Get tickets ↓' or 'Book now ↓'.
3
Add it to all your print and digital assets
Drop the SVG into your poster and flyer artwork. Include it on the event programme, any physical signage, your social media graphics, and email campaigns. A consistent QR across all assets means one link does all the tracking.
Analytics
Know what's actually selling tickets
Per-location scan analytics tell you which poster sites, venues, and distribution points are driving real ticket sales - not just impressions.
QRhubly - Summer festival - analytics
934
+18%
Total scans
287
+24%
Last 7 days
18
Countries
Scans over time
Peak scan times
0
6
12
18
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Devices
Mobile
Desktop
Tablet
Top countries
🇺🇸 United States44%
🇬🇧 United Kingdom19%
🇸🇪 Sweden13%
🇩🇪 Germany11%
Location performance
Assign a unique code per poster location. Compare scans side by side to see which spots convert, and cut the ones that don't.
Pre-event surge
The daily trend line shows when ticket scan momentum builds. See the last-minute rush and plan your social reminders around it.
Geographic audience
Country and city analytics show where your audience is coming from - critical for planning future event locations and targeting travel-from audiences.
Flyer vs digital
Compare scan rates on printed flyers vs social media graphics to understand which offline or online channel is actually driving ticket sales.
A 6 × 6 cm QR in the lower third of the poster is visible from a metre away and easy to scan. Pair it with a short CTA: 'Tickets →' or 'Scan for more'. Avoid placing it over a photo or background pattern.
A5/DL flyer
3 × 3 cm works well on a handheld flyer. Bottom right or bottom left corner is the natural eye-flow landing point. The person picking up the flyer naturally looks there.
Event programme
Inside the front cover is prime real estate for a QR linking to a digital version of the programme, a speakers page, or a feedback form. Post-event, update the destination to a recording or gallery.
Venue signage and banners
Large format prints at 1–2 metre viewing distance need a QR of at least 10 × 10 cm. Size up generously - scanners have to hold their phone at arm's length and the code must fill enough pixels to read reliably.
Social media graphics
QR codes in Instagram or Facebook graphics can be scanned directly from a screen. Use a clean, high-contrast design - gradients and complex patterns can be harder to read off a screen at an angle.
Dynamic QR codes
Dynamic event codes: the details change, the code doesn't
Events change. Venue moves. Date shifts. Ticket platform migrates. Act II gets added to the programme. With a static QR code on 5,000 printed flyers, a venue change means every flyer is wrong. With a dynamic QR code, you update the destination in your dashboard - every existing flyer, poster, and programme now points to the new details. For recurring events (weekly club nights, monthly markets, seasonal festivals), one printed banner with a dynamic QR code can serve every edition - just update the link before each event. And with scan analytics per location or per design, you know which poster sites and distribution points actually drive ticket sales.
Static
Baked in
Free forever. But the destination is fixed - once printed, it never changes and you can't see who scans it.
Dynamic
Editable & tracked
Change where it points anytime. Track every scan by date, location, and device. Never reprint again.
With a dynamic QR code, yes - update the destination before each event and the same printed code works for every edition. This is especially useful for recurring events (club nights, markets, talks) where you want to avoid reprinting for each date.
What if the event details change after I've printed the flyers?▾
With a dynamic QR code, update the destination URL in your QRhubly dashboard. Every existing print automatically sends people to the new page. With a static code, the old URL is fixed - you'd need to ensure the destination page itself is updated, or reprint.
Can I see how many people scanned the flyer QR code?▾
Yes - dynamic QR codes come with full analytics: total scans, daily trend, country, city, device type, and time of day. For multi-venue distributions, create a separate dynamic code per location to see which sites perform best.
What size should the QR code be on a poster?▾
A 6 × 6 cm QR on an A3 poster is a good starting point - readable from ~80 cm. Scale up for larger formats: 10 × 10 cm for A2 or larger, where the viewing distance increases. Download as SVG to keep it sharp at any print size.
Can I add a CTA label to the QR code?▾
Yes - use the Frame tab in the designer to add a label band. 'Get tickets', 'Book now', 'Scan for more', or 'RSVP' help people understand what they're scanning before they do it, which lifts conversion.
Is the QR code free?▾
Yes - create and download a static event QR code for free with no account. Dynamic codes (updateable destination + scan analytics) need a free QRhubly account and a Pro subscription.
